Our Brand
| Our brand at a glance | |
|---|---|
| What we talk about | Skills for Life (character, employability and practical skills) |
| What we convey | A feeling of belonging |
| What we show | Fun, friendship and adventure |
| How we talk | Confident, active, challenging, inclusive and optimistic |
| What we call ourselves | The Scouts, or Scouts (and only ‘The Scout Association’ in formal documents) |
Colours
We use eight colours, plus black and white. The familiar purple is the primary colour.
| Scouts Purple | RGB r116 g20 b220 CMYK c72 m80 y0 k0 Pantone Violet C HEX #7413dc Thread YJB506 |
|---|---|
| Scouts Teal | RGB r0 g167 b148 CMYK c74 m0 y45 k0 Pantone 3275 C HEX #00a794 Thread YHG725 |
| Scouts Red | RGB r226 g46 b18 CMYK c0 m90 y100 k0 Pantone Red 032 C HEX #e22e12 Thread YHG125 |
| Scouts Pink | RGB r255 g180 b229 CMYK c2 m30 y0 k0 Pantone 183 C HEX #ffb4e5 Thread YHG113 |
| Scouts Green | RGB r35 g169 b80 CMYK c75 m0 y91 k0 Pantone 347 C HEX #23a950 Thread YHG741 |
| Scouts Navy | RGB r0 g58 b130 CMYK c100 m88 y12 k0 Pantone 294 C HEX #003982 Thread YHG328 |
| Scouts Blue | RGB r0 g110 b224 CMYK c95 m35 y0 k0 Pantone 285 C HEX #006ddf Thread YHG334 |
| Scouts Yellow | RGB r255 g230 b39 CMYK c0 m6 y90 k0 Pantone 108 C HEX #ffe627 Thread YHG207 |
| White | RGB r255 g255 b255 CMYK c0 m0 y0 k0 Pantone n/a HEX #ffffff Thread White |
| Black | RGB r0 g0 b0 CMYK c0 m0 y0 k100 Pantone Process Black C HEX #000000 Thread Black |
Logos
Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.
Colours
The logotype should always be visible and not lost in busy backgrounds and textures. The logo should only ever be used as an image file and not recreated in text form.
Our logo should only appear in a single colour; black, white or purple. On a purple or black background, the logo must appear in white and on a white background, the logo must appear in black or purple.
Layout
Stacked – Please use this version when there is enough room.
Linear – Please use this when there is isn’t enough room to use the stack version.
Download Logos
All of the logos that are needed for District or Group use are included below. Right click on the logo that you wish to download and click ‘Save Link As…”.
Depending on the type of web browser you are using, you may need to click ‘Download Linked File As…’. If you have any difficulties or would like us to send you the logos in an email, please get in touch and we will be happy to help.
District Logos
Blackdown
Huish Woods
Group Logos
3rd Taunton (Bishops Lydeard)
Central
1st Chard
1st Crewkerne
Henlade
Hinton St George
1st Ilminster
Ilton And Broadway
Manor Court
North Taunton
Rockwell Green
Staplegrove
1st Stoke St Gregory
Trinity
Trull
1st Wellington
1st Wiveliscombe
West Hatch
West Monkton
West Taunton
1st Taunton (Wilton)
Section Logos
Beavers
Typography
Our Scout brand font is Nunito Sans.
This is a free Google font. It offers flexibility while being clean, contemporary and highly legible. It also expresses our personality and is confident and inclusive.
| Using Nunito Sans | |
|---|---|
| Black | Headlines and hashtags |
| Extra Bold | Local personalisation within our logotypes |
| Bold | Highlighting information in body text |
| Regular | Body text when on a solid colour background |
| Light | Can be used for body text when on a white background |
Brand Guidelines
Support?
If you would like support with anything to do with branding (websites, AGM reports, social media, general publications etc.) please get in touch and the Blackdown District Media Team will be happy to help.