|Our brand at a glance|
|What we talk about||Skills for Life (character, employability and practical skills)|
|What we convey||A feeling of belonging|
|What we show||Fun, friendship and adventure|
|How we talk||Confident, active, challenging, inclusive and optimistic|
|What we call ourselves||The Scouts, or Scouts (and only ‘The Scout Association’ in formal documents)|
We use eight colours, plus black and white. The familiar purple is the primary colour.
|Scouts Purple||RGB r116 g20 b220
CMYK c72 m80 y0 k0
Pantone Violet C
|Scouts Teal||RGB r0 g167 b148
CMYK c74 m0 y45 k0
Pantone 3275 C
|Scouts Red||RGB r226 g46 b18
CMYK c0 m90 y100 k0
Pantone Red 032 C
|Scouts Pink||RGB r255 g180 b229
CMYK c2 m30 y0 k0
Pantone 183 C
|Scouts Green||RGB r35 g169 b80
CMYK c75 m0 y91 k0
Pantone 347 C
|Scouts Navy||RGB r0 g58 b130
CMYK c100 m88 y12 k0
Pantone 294 C
|Scouts Blue||RGB r0 g110 b224
CMYK c95 m35 y0 k0
Pantone 285 C
|Scouts Yellow||RGB r255 g230 b39
CMYK c0 m6 y90 k0
Pantone 108 C
|White||RGB r255 g255 b255
CMYK c0 m0 y0 k0
|Black||RGB r0 g0 b0
CMYK c0 m0 y0 k100
Pantone Process Black C
Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.
The logotype should always be visible and not lost in busy backgrounds and textures. The logo should only ever be used as an image file and not recreated in text form.
Our logo should only appear in a single colour; black, white or purple. On a purple or black background, the logo must appear in white and on a white background, the logo must appear in black or purple.
All of the logos that are needed for District or Group use are included below. Right click on the logo that you wish to download and click ‘Save Link As…”.
3rd Taunton (Bishops Lydeard)
Hinton St George
Ilton And Broadway
1st Stoke St Gregory
1st Taunton (Wilton)
Our Scout brand font is Nunito Sans.
This is a free Google font. It offers flexibility while being clean, contemporary and highly legible. It also expresses our personality and is confident and inclusive.
|Using Nunito Sans|
|Black||Headlines and hashtags|
|Extra Bold||Local personalisation within our logotypes|
|Bold||Highlighting information in body text|
|Regular||Body text when on a solid colour background|
|Light||Can be used for body text when on a white background|
If you would like support with anything to do with branding (websites, AGM reports, social media, general publications etc.) please get in touch and the Blackdown District Media Team will be happy to help.